services Sales management and subscription marketing

We support you at every key stage of your business: From accounting and administrative management to commercial and customer relationship management. We optimize your technical and logistical processes while enhancing the potential of your database.

They trust us

Our expertise

le lab

retail

customer services

Our 3 professional areas of expertise

le lab

A kind of laboratory filled with data and ideas. Our specialists concoct tailor-made strategies, test marketing campaigns, and adjust every detail to optimize subscriber loyalty.

  • Implementation of tailor-made strategies

  • Testing marketing campaigns

  • Optimizing subscriber retention

  • Each action is a new formula that we refine until we obtain precise and effective results for our publishing clients.

  • Creativity and strategy are the key words to produce measurable results.

retail

With our distribution experts, we calculate precisely how many copies of each publication must arrive at each point of sale to obtain the best result.

  • Network of 20,000 points of sale across France (kiosks and department stores)

  • Team of 7 broadcast experts.
    Best response to market demand

  • Precise calculation of the copies required per point of sale.

  • Distribution optimization & Reduction of unsold items.

  • Magazines reaching readers in the right place at the right time.

  • Audits and market studies.

  • Improved launches for our customers.

customer services

The customer services division is at the heart of our business with 35 employees and 1 million subscribers under management. We manage the entire subscriber relationship on behalf of 150 publishers.

  • Pole at the heart of our activity – 35 employees – 1 million subscribers under management.

  • Subscriber relationship management for 150 publishers. 250,000 calls and emails per year managed by our team and subcontractors.

  • Subscription turnover under management: nearly 45 million euros.

  • Integrated services: subscription sales back office, Customer Relations Service – Operation of customer databases.

  • Benefits of outsourcing:

    >Average savings of 25% on subscriber management costs.

    >Precious time saved to refocus on the core business of the publisher.

They trust us

A partner you can rely on with your eyes closed… that feels good!

At Philosophie magazine, we’ve been working with opper since our launch in 2006. I can’t say that about any other service provider/partner, and I don’t know if we’d still be here today without them. The life of a publisher is complex, stressful, multifaceted and full of pitfalls. To be able to count on a partner who is reliable, precise and (very) technical, but who also knows how to keep things simple, and who is also full of finesse when it comes to evaluating cover options or adapting a setting to a subject, a partner on whom you can rely with your eyes closed… that’s good!

Fabrice GERSCHEL Publishing Director
Philosophie Magazine

It’s a real partner who gets involved in our issues and anticipates our needs.

I’ve had the pleasure of working with opper for 4 years now, and whatever the person, the responsiveness is there, with exceptional quality and relevance of responses! services (opper) isn’t just a service provider, it’s a real partner who gets involved in our problems and sometimes even anticipates our needs. In short: a real pleasure!

Sandra BOIXEL Marketing and Communications Director
Groupe Oracom

A team of committed professionals!

A team of rigorous, committed professionals who offer sound advice and are always there for you.

Nadia LATRECHE President and Publishing Director
Sciences Humaines

An invaluable partner who helps us anticipate the readership’s ability to get hold of “their” weekly.

Adjustment is a tough business. But it is even more so for a title like Charlie Hebdo, which, in addition to its “newsstand subscriber” readers, has a very powerful occasional readership. opper is a valuable partner in this respect, helping us to anticipate the capacity of this readership to seize “their” weekly as a lever for a civic act, a rant or a laugh! Thanks to our ongoing dialogue with opper, Charlie’s front page is available every week at every newsagent’s… for readers of today and tomorrow.

Philippe DEBRUYNE General Manager
Editions Rotative
(Charlie Hebdo)

Essential features for your single issue sales management and subscription marketing

  • Subscription Management
  • Subscription Marketing
  • Outsourced management

Are you tempted by the services experience? Contact us!